El Shoppo

Services: Newsletter creation, Print design

El Shoppo is the curated shop of Zoë Gowen, former Homes Editor at Southern Living and founder of Zoë Gowen Interiors.

I partnered with El Shoppo to design newsletters that feel as polished and inviting as the brand itself. Each campaign balances storytelling with product features, using clean layouts, thoughtful typography, and carefully curated imagery to encourage engagement while maintaining a refined, approachable feel. Whether highlighting new arrivals, seasonal collections, or sharing design inspiration, the newsletters extend the El Shoppo brand into the inbox.

I also worked with Zoë to create custom hangtags to use at pop-up shops and stickers to include with the purchase of an El Shoppo item. Both use the signature El Shoppo wavy border to create a cohesive brand experience.